Sunday, 15 May 2016

What is Sustainability and Why support it?


"In ecology, sustainability is the capacity to endure; it is how biological systems remain diverse and productive indefinitely. Long-lived and healthy wetlands and forests are examples of sustainable biological systems. In more general terms, sustainability is the endurance of systems and processes. The organizing principle for sustainability is sustainable development, which includes the four interconnected domains: ecology, economics, politics, and culture. Sustainability science is the study of sustainable development and environmental science."

This is the definition Wikipedia offers us and is inevitable to think this is really important when we think about fashion industry; but what does Sustainable Fashion mean?

"Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility"

This is the definition Wikipedia also gives us and we believe in that. Understanding more about Sustainable Fashion:

"Sustainable fashion is part of the larger trend of sustainable design where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life span, including its "carbon footprint". According to the May 2007 Vogue, sustainable fashion "does not appear to be a short-term trend but one that could last multiple seasons, the very word season being up for grabs in a climate-affected world".


While environmentalism used to manifest itself in the fashion world through a donation of a percentage of sales of a product to a charitable cause, fashion designers are now re-introducing eco-conscious methods at the source through the use of environmentally friendly materials and socially responsible methods of production.

According to Earth Pledge, a non-profit organization committed to promoting and supporting sustainable development

"At least 8,000 chemicals are used to turn raw materials into textiles and 25% of the world's pesticides are used to grow non-organic cotton. This causes irreversible damage to people and the environment, and still two-thirds of a garment's carbon footprint will occur after it is purchased."

Now, our T-shirts have been made with organic cotton and we're printing inspirational designs on them. Join us to support sustainability and spiritual evolution too!